At MOSH, we always like to stay one step ahead of our customers, taking into consideration their wants, needs, and expectations (and then exceeding them!). Over the past year, we’ve taken all your feedback, questions, comments, and concerns, and turned them into something incredible: a retail-ready rebrand and new formulation of our protein bars that fuel your body and brain. 

Our bars are still the same bars you’ve known and loved since the beginning of MOSH, but we’ve made some major improvements. They’re even more delicious and nutritious than before, with new ingredients, texture, and taste we’re confident is going to blow your mind and tastebuds. Excited yet? Us, too. We get that with all this change, you might have some questions for us, and we’re ready to answer whatever you throw our way. Let’s talk all things rebrand!

Why did we change the look?

We changed our look to better align with what MOSH stands for: boldness, approachability, and functionality. This redesign journey has been a year-long endeavor filled with creativity, passion, and attention to detail (all the details!).

Our aim was to create a visual identity that not only catches the eye but also embodies the essence of who we are as a company. The new design is vibrant, modern, and expressive, reflecting our commitment to innovation and quality. Every aspect, from colors to the logo, has been carefully chosen to reflect our brand at its core.

Has the formula changed with the rebrand?

We've not only updated our packaging and brand image but also enhanced our formula to elevate your experience. Our protein bars now feature an advanced formulation, including our Signature Brain Blend fortified with Cognizin® Citicoline. This ingredient is clinically tested and known for its efficacy in supporting brain health by promoting attention, focus, and brain energy.*

We're excited about this upgrade as it underscores our commitment to delivering products that not only taste great but also provide tangible benefits to your well-being. We believe this enhancement will increase your enjoyment of our protein bars even further, offering you a delicious snack that supports your cognitive health.

Why did the sugar content change with the reformulation?

We adjusted the sugar content in our product to enhance its flavor profile based on extensive taste tests and customer feedback. There's been a slight increase from 1g to 3g of sugar per serving and we want to assure you that this change was carefully considered to improve taste without compromising our commitment to quality ingredients.

Throughout our reformulation process, we prioritized ingredients with a lower glycemic index than table sugar, ensuring our bars remain a wholesome choice for your dietary preferences. Our goal is to provide you with a delicious and satisfying snack that aligns with your health-conscious lifestyle.

How does Cognizin support focus and attention?

Cognizin provides essential nutrients like choline that are especially crucial for brain cells. To sustain your focus and concentration, your brain requires an adequate ongoing supply of energy and healthy communication between neurons. Cognizin supports healthy brain metabolism and helps provide phospholipids essential to healthy brain function.

By incorporating Cognizin into our products, we aim to enhance your cognitive abilities and support your mental clarity throughout the day. We're excited about the potential benefits this ingredient can offer and look forward to hearing how it positively impacts your daily routine.

What sweeteners do you use?

At MOSH, we're committed to crafting delicious and health-conscious products, and our choice of sweeteners reflects that dedication. We use high-quality, natural sweeteners such as Organic Agave, Steviol Glycosides (derived from Stevia), and Monk Fruit Extract. These ingredients allow us to achieve a perfect balance of sweetness in our bars while keeping sugar levels lower and remaining mindful of your health.

In some of our flavors like Lemon White Chocolate Crunch, Chocolate Brownie Crunch, Peanut Butter Chocolate Crunch, and Cookies & Cream Crunch, you may also find a small amount of erythritol in the chocolate chips. Erythritol is a natural sugar alcohol that adds sweetness without the calories or impact on blood sugar levels.

Why do you use erythritol in some of your bars?

​​We include erythritol in some of our bars because it serves as a natural sweetener that allows us to deliver a delicious taste while maintaining a low sugar content. Erythritol is preferred for its minimal impact on blood sugar levels and its well-tolerated nature by most individuals.

​​Did the macros change with the reformulation?

Yes, with our recent reformulation, we've made slight adjustments to the macros of our bars, and these changes can vary slightly depending on the flavor. Rest assured, we've carefully balanced our ingredients to maintain the nutritional benefits you love while ensuring our bars remain delicious and satisfying.

Our commitment is to offer you nutritious snacks that contribute positively to your health and well-being. If you have any specific questions about the macros of a particular flavor, please refer to the chart below for detailed information about the changes from our old formulation to our new one!

Are MOSH protein bars still keto friendly? 

Absolutely! MOSH protein bars remain keto-friendly. For detailed nutritional information specific to each product, you can find comprehensive details on their respective product pages. We're dedicated to providing you with snacks that not only support your dietary preferences but also taste delicious.

Patrick, how do you and Maria feel about the rebrand?

“To us, this is so much more than a rebrand. This is a result of us listening to our community and innovating beyond their requests. We took MOSH a step further. Now, when shoppers see our new ingredients and bright packaging, caring for their brains will easily be top of mind!”