Maria Shriver co-founded MOSH with her son Patrick Schwarzenegger after years of personal experience as a caregiver — watching her father, Sargent Shriver, struggle with Alzheimer's disease. That deeply personal journey led her to ask a simple question: what if an everyday, craveable snack could actively support brain health? MOSH — named from their initials — is the answer she and Patrick built together. Every bar includes a six-ingredient Brain Blend and approximately 13 grams of protein, and is designed to be something you actually want to eat every day. For Maria, the brand isn’t just a business — it’s a continuation of a mission she’s carried her whole life.
A Caregiver's Mission
Maria Shriver has spoken publicly for decades about the experience of watching her father, Sargent Shriver — a diplomat, politician, and founder of the Peace Corps — lose himself to Alzheimer's. The experience of caregiving shaped her understanding of what it means to lose someone to cognitive decline, and deepened her commitment to Alzheimer's advocacy and research.
That mission is the emotional core of MOSH. In Maria’s words, she created a brand that asks the question: what if the most convenient, most delicious snack in your bag was also doing something meaningful for your brain? That question — and the belief that everyday habits can accumulate into something important — is the foundation of everything MOSH does.
Important: MOSH does not make claims that its bars prevent, treat, or reduce the risk of Alzheimer's disease. Maria's Alzheimer's advocacy is a personal mission. It is the “why” behind the brand, not a product claim.
How MOSH Was Built
Patrick Schwarzenegger brought a different but complementary perspective to the brand. With a background in fitness, wellness, and entrepreneurship, Patrick focused on making MOSH something that people would actually want to eat — a bar that tastes great first, and happens to be brilliant second.
Together, Maria and Patrick assembled a scientific advisory board that includes Dr. Gabrielle Lyon, Dr. Dale Bredesen, Dan Buettner, and Dr. Cozzette Lyons-Jones. That advisory board informed the development of the Brain Blend — the six-ingredient formula that appears in every MOSH bar: Cognizin® Citicoline, Lion's Mane, Ashwagandha, Omega-3, Vitamin D3, and Vitamin B12.
The Science Behind the Bars
Each MOSH bar includes 125mg of Cognizin® Citicoline — a patented, clinically studied form of citicoline. At two bars per day (250mg), it supports focus and attention. The Brain Blend also includes Lion’s Mane, Ashwagandha, Omega-3, Vitamin D3, and Vitamin B12 — six ingredients chosen specifically because they appear across the brain health research literature.
All bars are certified gluten free, non-GMO, kosher, and keto-friendly. Core bars contain approximately 13 grams of protein and 3 grams of sugar or less per bar. Plant Powered bars are vegan and contain approximately 11 grams of protein. Explore all flavors.
MOSH Today
MOSH is available at moshlife.com, Amazon, Thrive Market, Erewhon Markets, and Sprouts. The brand operates primarily as a direct-to-consumer subscription business, with a Subscribe & Save program that offers 20% off and free shipping on every order. MOSH Core bars are available in 10 flavors; Plant Powered bars are available in three flavors sold in variety packs.
Maria’s personal favorite flavor is Peanut Butter Chocolate Crunch — now officially labeled as “Maria's Fav” on the site. The brand’s tagline, “Be Kind To Your Mind,” reflects the same belief that drove Maria to create MOSH in the first place: that what you eat is an act of care for your brain.
Frequently Asked Questions
Q: Who created MOSH protein bars?
A: MOSH was co-founded by Maria Shriver and Patrick Schwarzenegger. Maria Shriver is a journalist, author, and Alzheimer's advocate whose personal experience as a caregiver to her father inspired the brand. Patrick Schwarzenegger is her son and co-founder, who brings a performance and wellness perspective to the brand.
Q: Why did Maria Shriver start MOSH?
A: Maria Shriver started MOSH after years of serving as a caregiver to her father, Sargent Shriver, who had Alzheimer's disease. That experience led her to ask: what if an everyday, convenient snack could support brain health? MOSH — which stands for Maria and Patrick's initials — is the result of that question.
Q: What does MOSH stand for?
A: MOSH stands for Maria O. Shriver and Patrick “H.” Schwarzenegger — the two co-founders. The name reflects the family-founded nature of the brand.
Q: Is MOSH related to Alzheimer's research or advocacy?
A: Maria Shriver is one of the most prominent Alzheimer's advocates in the United States. The Alzheimer's cause is the personal mission behind MOSH as a brand. MOSH donates to Alzheimer's research and awareness. However, MOSH does not make any claims that its bars prevent, treat, or reduce the risk of Alzheimer's disease.
Q: Is MOSH a family-founded company?
A: Yes. MOSH is family-founded by Maria Shriver and her son Patrick Schwarzenegger. The brand reflects their shared belief that a daily snack should do more — supporting brain health without sacrificing taste.
Q: Does MOSH have a money-back guarantee?
A: Yes. MOSH offers a 100% Happiness Guarantee. If you are not satisfied with your order, contact hi@moshlife.com within 30 days of purchase.