MOSH in the Press
Journalists and trade editors have covered MOSH since we launched in 2021. Below is a selection of that coverage, with links to the original stories at their publishers.
The basics
- MOSH was founded in 2021 by Maria Shriver and her son Patrick Schwarzenegger.
- MOSH appeared on Shark Tank in Season 15, Episode 22, which aired May 3, 2024, and closed an investment with Lori Greiner.
- In May 2026, MOSH raised $13 million in a funding round led by Main Street Advisors.
- Also in May 2026, MOSH High Protein bars launched in more than 2,000 Target stores nationwide.
- MOSH is sold at retailers listed on our store locator, on Amazon and Thrive Market, and at moshlife.com.
Featured
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Forbes
Patrick Schwarzenegger's Next Big Flex
A Forbes Daily Cover feature by Simone Melvin on Patrick's acting career and his work building MOSH.
Read the Forbes Daily Cover -
Target
Behind the Brand: Maria Shriver Brings Her Brain Health Mission to Target with MOSH
Target's own corporate newsroom on MOSH High Protein arriving in more than 2,000 stores and on Target.com.
Read it at Target -
Inc.
Before 'The White Lotus,' Patrick Schwarzenegger Was Making Protein Bars With His Mom
Nicole Gull McElroy on how the company was built before the show aired.
Read it at Inc.
Company news and industry coverage
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U.S. Chamber of Commerce
Celebrity-Owned Startup MOSH Carves Unique Niche in the 'Functional' Foods Market
Mark Hamstra on how the company found its position in functional foods.
Read it at the U.S. Chamber of Commerce -
Brain & Life Podcast
Maria Shriver and Patrick Schwarzenegger's mission to spread brain health awareness
An interview with both founders on the American Academy of Neurology's podcast, hosted by Dr. Daniel Correa.
Listen to the episode -
PR Newswire
MOSH High Protein Hits 2,000 Target Stores Nationwide, Taking Brain Health Mainstream
Our announcement of the Target launch.
Read the announcement -
PR Newswire
MOSH Raises $13 Million Series A Led by Main Street Advisors to Scale Brain Health Nutrition Brand into National Grocery
Our announcement of the funding round.
Read the announcement -
NOSH
MOSH Raises $13M to Scale Brain Health Bar Brand, Launch High-Protein Line
Monica Watrous reports the round and the High Protein launch for the natural products trade.
Read it at NOSH -
FoodNavigator
Brain food startup Mosh closes $13M series A as cognitive wellness goes mainstream
Elizabeth Crawford on the round and the wider cognitive wellness category.
Read it at FoodNavigator -
Food Business News
MOSH raises $13 million
Brooke Just covers the round for the food manufacturing trade.
Read it at Food Business News -
Snack Food & Wholesale Bakery
Mosh lands $13M in funding for brain-boosting bars
Trade coverage of the round and the retail expansion plan.
Read it at Snack Food & Wholesale Bakery -
Fitt Insider
Functional Snacks Target Brain Health
Emily Burns on the round in the context of the functional snacking market.
Read it at Fitt Insider -
TechCrunch
Maria Shriver's, Patrick Schwarzenegger's MOSH noshes on $3M for retail expansion
Christine Hall on the 2023 round and the decision to move into retail.
Read it at TechCrunch -
NOSH
MOSH Makes $3M Move Towards Retail Launch
Adrianne DeLuca on the 2023 round and the retail roadmap.
Read it at NOSH
Shark Tank
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Food Republic
MOSH Protein Bars: Here's What Happened After Shark Tank
Cami Cox recaps the episode and what the company did next.
Read it at Food Republic -
Tasting Table
Here's What To Know About Mosh From Shark Tank
Claire Redden on the pitch and the negotiation.
Read it at Tasting Table
Reviews
Independent reviews published by third parties. MOSH did not write or approve these.
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The Quality Edit
I Tried Patrick Schwarzenegger's Buzzy MOSH Bars
Ryan Willison's hands-on review of the bars.
Read the review -
Wellworthy
MOSH Protein Bars: The brain-boosting snack that actually tastes good (yes, really)
Grace Cooper's review of the range.
Read the review
Earlier coverage
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The Kitchn
I Tried Dozens of New Groceries Hitting Shelves This March, These Are the 12 I'm Most Excited About
Su-Jit Lin includes MOSH in a monthly roundup of new grocery launches.
Read it at The Kitchn -
The Strategist
What Rachel Zoe Can't Live Without
New York Magazine's Strategist, in which Rachel Zoe names MOSH bars among her essentials.
Read it at The Strategist -
NOSH
Notable New Products: Monster Chocolate Pops and Cookie Dough Crunch Bars
NOSH includes the Cookie Dough Crunch bar in a roundup of notable launches.
Read it at NOSH -
Forbes
Why Brain Health Is Patrick Schwarzenegger's Latest, And Most Important, Investment
Dave Knox on Patrick's move from investor to founder, after early bets on Blaze Pizza, Olipop and Liquid I.V.
Read it at Forbes -
CNN Business
Maria Shriver and Patrick Schwarzenegger launch brain health brand
CNN Business on the mother and son partnership and the mission behind the company.
Read it at CNN -
Eat This Not That
I Tried Patrick Schwarzenegger's 'Brain Boost' Protein Bars, Here's What I Thought
Mia Salas tries the bars and writes up her impressions.
Read it at Eat This Not That -
Parade
The Crucial Brain-Boosting Tips Maria Shriver Lives By, And Why She's Hopeful About Alzheimer's Research
Nicole Pajer interviews Maria about her daily habits and her outlook on Alzheimer's research.
Read it at Parade -
Oprah Daily
I'm Ditching the Term 'Anti-Aging' from My Vocabulary
Maria Shriver's essay on growing older, in which she writes about founding MOSH.
Read it at Oprah Daily -
Modern Luxury
'Bet on You:' Maria Shriver and Patrick Schwarzenegger Talk Brain Health Brand MOSH
Haley Bosselman interviews both founders shortly after launch.
Read it at Modern Luxury -
TechCrunch
How Maria Shriver and Patrick Schwarzenegger built a new business around brain health
Darrell Etherington interviews both founders about starting the company.
Listen at TechCrunch -
Forbes
Patrick Schwarzenegger And Maria Shriver Founded Nutrition Platform Company MOSH Brings Brain Health To Center Stage
Douglas Yu covers the launch on World Alzheimer's Day and the decision to build a platform rather than a single product.
Read it at Forbes -
NOSH
Schwarzenegger & Shriver Team to Launch MOSH
Carol Ortenberg reports the launch, the first flavors and the direct-to-consumer model.
Read it at NOSH
Media enquiries
For press requests, email hi@moshlife.com.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.