The Protein Bar That Funds Alzheimer's Research
Brain + body fuel with a mission: 1% of Net Sales fund women's Alzheimer's research at WAM at Cleveland Clinic (Oct 2024 - Dec 2026).
Key Takeaways
- MOSH® is a family-founded brand co-founded by Maria Shriver and Patrick Schwarzenegger after seeing a loved one's battle with Alzheimer's - 1% of Net Sales fund women's Alzheimer's research at WAM at Cleveland Clinic (Oct 2024 - Dec 2026).
- The MOSH® Peanut Butter Crunch is a Core-line protein bar formulated with 6+ brain ingredients - including 125mg of Cognizin® per bar, lion's mane, and Ashwagandha (KSM-66) - delivering 12 - 13g protein and 7 - 8g fiber at 160 - 180 calories per bar.
- Nearly two-thirds of all Alzheimer's disease cases occur in women, yet 82% of women do not know they are at increased risk - the WAM at Cleveland Clinic partnership MOSH® funds focuses specifically on this disparity.
- With a 4.9-star rating across 1,082+ reviews, the Peanut Butter Crunch is MOSH®'s top-rated Core bar: Certified Gluten Free, Certified OU Kosher, and keto friendly (4 - 6g net carbs).
- Eating two MOSH® bars per day (delivering 125mg of Cognizin® per bar) supplies 250mg of Cognizin® citicoline, the threshold used in studies examining citicoline's role in supporting focus and attention.*
The MOSH® Peanut Butter Crunch is A Protein Bar Made for Your Brain® - a nutrient-dense Core-line bar formulated with 6+ brain ingredients, with 1% of Net Sales funding women's Alzheimer's research at WAM at Cleveland Clinic (Oct 2024 - Dec 2026). Brain + body fuel with a purpose: that is MOSH® in one bar.
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--Why This Bar Exists: A Personal Mission Behind Every Bite
After seeing a loved one's battle with Alzheimer's, we created MOSH, The Brain Brand®, with a simple mission: Be Kind To Your Mind. That personal stake is not a marketing angle - it is the reason the brand exists. MOSH® is family-founded, and its philanthropic purpose is inseparable from every bar it makes.
The mission statement says it plainly: "We created this delicious and nutritious brain + body fuel bar with you in MIND. Together, we fund Alzheimer's research. moshlife.com/giveback." That is not a tagline - it is a commitment. 1% of Net Sales fund women's Alzheimer's research at WAM at Cleveland Clinic (Oct 2024 - Dec 2026), a partnership built specifically around the disproportionate impact Alzheimer's has on women.
The Brain Ingredient Blend: What's Inside and Why It Matters
The Peanut Butter Crunch delivers 6+ brain ingredients in every bar - a blend formulated to support brain health alongside your daily protein and fiber goals. Here is what is in each bar and why each ingredient was chosen.
| Brain Ingredient | What It Is | Why It's Included |
|---|---|---|
| Cognizin® Citicoline (125mg of Cognizin® per bar) | A branded, bioavailable form of citicoline - a naturally occurring compound studied for its role in brain function | Scientifically studied for its role in supporting focus and attention; ≥250mg (2 bars) is the dosage threshold used in those studies |
| Lion's Mane | A functional mushroom recognized for its neuroprotective potential | Included as part of the brain ingredient mix for proactive brain support |
| Ashwagandha (KSM-66) | A high-concentration, full-spectrum root extract of the adaptogenic herb ashwagandha | An extensively researched adaptogen included in the brain ingredient blend |
| Omega-3s | Essential fatty acids that support brain and body function | Turns daily snacking into a proactive brain health practice |
| Vitamin B12 | An essential nutrient (excellent source per bar) | Supports brain and nervous system function as a core nutrient |
| Vitamin D3 | An essential nutrient (good source per bar) | A key nutrient many adults under-consume; included in every Core bar |
A note on Cognizin®: each bar contains 125mg of Cognizin® per bar. The dosage threshold used in studies examining citicoline's role in supporting focus and attention is ≥250mg - met by two MOSH® bars per day.*
The Mission in Numbers: Funding Women's Alzheimer's Research
The research mission behind MOSH® is grounded in a stark reality: nearly two-thirds of all Alzheimer's disease cases occur in women. Yet awareness lags far behind that risk - 82% of women do not know they are at increased risk, according to a WAM at Cleveland Clinic survey. That same survey found that 73% of women have not discussed cognitive health with their healthcare providers.
WAM at Cleveland Clinic was founded by Maria Shriver and is dedicated to advancing sex-based Alzheimer's research, clinical care, and education - focused specifically on why the disease disproportionately affects women. MOSH®'s partnership with WAM at Cleveland Clinic directs 1% of Net Sales to fund women's Alzheimer's research from October 2024 through December 2026. Your Mind. Our Mission.®
Who the Peanut Butter Crunch Is Best For - and When to Reach for It
The Peanut Butter Crunch works as brain + body fuel for three distinct groups of people - and a few honest caveats are worth knowing before you order.
- Mission-resonant women 40+ with a family connection to cognitive decline who want a snack that does something meaningful. Knowing that nearly two-thirds of Alzheimer's cases occur in women, and that your purchase helps fund research into exactly that disparity, makes reaching for a bar feel purposeful.
- Performance-minded adults who track brain ingredients and want named actives they can look up. The Peanut Butter Crunch delivers 125mg of Cognizin® per bar, lion's mane, and Ashwagandha (KSM-66) - ingredients you can research, not a vague 'proprietary blend.'*
- Busy professionals and active parents who need convenient brain + body fuel. Pre-meeting, post-workout, or on the go - 12 - 13g protein, 7 - 8g fiber, and 160 - 180 calories in a portable bar that does not require refrigeration.
Honest Caveats Worth Knowing
The Core line - including the Peanut Butter Crunch - is whey-based, so it is not suitable for vegans. If you follow a plant-based diet, MOSH®'s Plant Based line delivers 11g protein, 6g fiber, 0g added sugar*, and 160 - 170 calories per bar with the same brain ingredient blend. The Core line also contains 2g of added sugar per bar - it is not a zero-added-sugar product, and we will not pretend otherwise.
How to Make It a Daily Brain-Health Habit
Reaching ≥250mg of Cognizin® citicoline (with 125mg of Cognizin® per bar) - the threshold used in focus and attention studies - is straightforward: two MOSH® bars per day gets you there.* Build that into a morning bar before your commute and an afternoon bar before your next meeting, and you have a consistent, trackable routine.
Pairing that habit with other brain-supportive lifestyle practices compounds the benefit. Staying mentally and intellectually active, maintaining a healthy weight, and staying socially active are all steps consistent with Cleveland Clinic guidance on proactive brain wellness. MOSH® fits into that lifestyle - it does not replace it.
If flavor fatigue is the reason most routines stall, MOSH® has a practical answer. The Mind Blowing Variety Pack ($54.99, or $43.99 on subscription) delivers 15 bars across the best-selling flavors, including Peanut Butter Crunch, so you can find your favorites without committing to a single flavor. Subscribe and save to keep your supply consistent and your routine uninterrupted. Do not consume more than two bars per day.
Frequently Asked Questions
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Not a low calorie food; see nutrition information for sugar and calorie content.